The Better You Are At Marketing – The Less You Have To Sell
The Better You Are At Marketing – The Less You Have To Sell
Aug 20
The technology and tools for internet marketing are advancing faster than most people can stay up with. It seems like every day there is something new to help us more effectively get our product and income programs in front of more and more people but interestingly, many people do not use these tools and end up expending a lot of energy trying to
‘Sell’ their products and income opportunities when that energy will be better spent ‘Marketing’ their self and building their business. Statistics show that higher results are realized when a person makes full use of the tools available to them through stand alone resources available on the internet and most importantly, the automated marketing resources available to them in the back office of the marketing business they are building.
Resources such as company produced recorded messages, sizzle sessions, webcasts, webtv productions and company produced DVD’s that are made available are invaluable tools that are proven to produce good results in explaining your companies products, services and marketing programs. Making use of these tools allows you more time to keep building your business and gives you a proven training and mentoring tool that your members can easily duplicate.
Many ‘Seasoned’ network marketers will copy and paste text directly from their companies website into e-mails that they send out to introduce the product and program to people on their list. This is good thinking because not only did their prospect read key points in the e-mail they received, they will also read it in context when they visit the programs website to get all the details and join the program. This is a subtile form of ‘Branding’. When a person sees certain phrases or words, like peoples names, over and over again they will associates that word directly to a specific result. This system gets very good results and is easy for a new member to personalize and duplicate.
Another point many people will miss is to let their programs auto responder ‘Do The Selling’. Nearly every program out there has invested serious money engineering the e-mail messages that are sent to your prospect via their auto responder that keeps enticing them to become a ‘Qualified’ member of your income opportunity. By taking full advantage of their auto responder you can let it do the selling and make regular phone contact with that person and still have plenty of time to be out their ‘Mining’ new people to interest in your business. This is a huge time saver and between the auto responder and your personal calls you will be pleased with the positive outcome.
The real key here is to let Technology do the ‘Selling’ and ‘Market’ yourself as the Professional Marketer and as a Mentor who will always be their to help them meet reach their goals.
To Your Success!!